ASO Specialist
Drive global app discovery and organic growth by optimizing metadata, keywords, and store conversion strategies.
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Description
We are looking for an ASO Specialist to improve the visibility, rankings, conversion rates, and organic growth of our mobile applications across major app stores through keyword research, competitor analysis, metadata optimization, and continuous experimentation.
Requirements
ASO Optimization: Hands-on experience with App Store Optimization on Google Play Store and Apple App Store.
Store Algorithms: Strong understanding of app store ranking algorithms, indexing, and search mechanics.
Keyword Strategy: Experience conducting extensive keyword research, competitor analysis, and localization.
Performance Analytics: Ability to analyze app performance, impression trends, and store conversion metrics.
ASO Tooling: Proficiency with leading ASO platforms (e.g., AppTweak, Sensor Tower, Mobile Action).
Communication: Strong written communication skills for creating engaging metadata and visual briefs.